Overview
Malcom Fitness, led by Malcom Solomon, is dedicated to providing personalized fitness programs and high-quality fitness merchandise. I designed an engaging and user-friendly website for Malcom Fitness. This case study details the desicisons made in creating the designs
Role
UX Designer
TAsk
- User Interface design - User Experience design - Information architecture - Rapid prototyping - User reserch
problem STATEMENT
Malcom Fitness needs user-friendly website to cater to diverse fitness needs and engage users effectively.
Objectives & Goals
1. Develop a visually striking and user-friendly fitness website. 2. Design dedicated pages for Home, Packages, Programs, and Shop. 3. Cater to fitness enthusiasts seeking personalized workout programs and merchandise.
DESIGN PROCESS
Identification of problem and
empathizing with users
Identified the existing challenges within the Quirk Survey Application and defined the scope of the redesign project.
RESEARCH
Identified key issues, sketch design ideas & user flows, prioritize features.
ideation
Gathered feedback, iterated on designs, refined objectives based on user input.
SKETCHING & WIREFRAMING & DESIGNING
Did two usability testing to find out if it will improve user engagement. Handoff to the stakeholder for development.
USER PERSONA
Alexandra needs a fitness platform that fits seamlessly into her busy life, offering personalized programs.
Frustration
1. Difficulty finding personalized workout programs. 2. Lack of engaging and motivational content. 3. Complicated navigation and checkout process in the shop.
GOALS
1. Find personalized workout programs and challenges. 2. Access motivational and engaging fitness content. 3. Shop for fitness merchandise easily.
Usability Study
Round 1
1. Users found the website layout intuitive and easy to navigate. 2. Positive feedback on the visual design and motivational content. 3. Requests for more interactive elements in workout programs.
Round 2
1. Added interactive workout demonstrations and progress tracking. 2. Enhanced engagement with personalized program recommendations. 3. Improved the shop's navigation and checkout process.
SOLUTIONS
Problem
Difficulty finding personalized workout programs.
SOLUTION
Designed dedicated pages for Personal Programs, Workout Guides, and Challenges.
Problem
Lack of engaging and motivational content.
SOLUTION
Implemented a clean, modern design with motivational imagery and interactive elements.
Problem
No page to shop for merchandisers
SOLUTION
Added workout demonstrations and workout plan.
