Overview
This case study delves into creating a user-centric website for Heritage 100, a prestigious real estate company in Accra Labone, using Figma for design and Tilda for development, comprising four key pages: Home, Amenities, Vision, and Floor Plans.
Role
Product Designer
TAsk
1.Conducted research on brand identity, target audience, and competitors. 2.Designed wireframes and prototypes using Figma. 3.Developed the website on the Tilda platform. 4.Integrated key features such as a download brochure button, HubSpot, and Mailchimp. 5.Conducted usability testing to refine the design.
problem STATEMENT
Heritage 100 lacked an online presence to showcase its luxurious offerings and amenities, resulting in missed opportunities to engage potential clients and generate leads.
Objectives & Goals
Design and develop an engaging website for Heritage 100 to effectively showcase its luxurious real estate offerings and amenities.
DESIGN PROCESS
Identification of problem and
empathizing with users
Identified the absence of a website. Gathered stakeholder feedback.
RESEARCH
Analyzed brand identity, target audience, and competitors. Studied competitors like Prestige Property and Bloom Holding.
ideation
Refined objectives based on feedback. Prioritized key improvements.
SKETCHING & WIREFRAMING & DESIGNING
Created wireframes and prototypes in Figma. Developed the site on Tilda. Integrated features like the download brochure button, HubSpot, and Mailchimp.
USER PERSONA
Olivia is looking for a real estate that offers luxurious amenities and a seamless online experience for exploring property options.
Frustration
1.Lack of online presence. 2. Manual lead generation. 3. Limited client engagement.
GOALS
1. Find a luxury real estate property in Accra Labone. 2. Explore amenities and floor plans of potential properties. 3. Schedule a viewing.
Usability Study
Round 1
1. Users found the website layout and navigation intuitive and easy to use. 2. Positive feedback on the visual appeal and clarity of property amenities. 3. Users requested a page to view property floor plans.
Round 2
1. Addition of the download brochure button for accessing property information. 2. Enhanced engagement observed with increased interaction with floor plans and amenity details.
SOLUTIONS
Problem
Lack of online presence.
SOLUTION
Designed and developed a comprehensive website to showcase Heritage 100’s offerings.
Problem
Manual lead generation.
SOLUTION
Implemented a contact us form and integrated HubSpot for efficient lead collection and automation.
Problem
Limited client engagement.
SOLUTION
Enhanced user experience with intuitive navigation, detailed property information, and interactive features to increase engagement and satisfaction.
