Overview
BulkClix is a platform used to send bulk SMS to people. This project involved creating an intuitive and efficient interface for mobile and web, ensuring seamless navigation across various features like dashboard statistics, contact management, SMS packages, templates, reports, settings, and API integration.
Role
Product Designer
TAsk
1. Conducted user research and analysis 2. Designed the UI using Figma 3. Conducted usability testing and iterated based on feedback
problem STATEMENT
BulkClix needed a user-friendly UI to facilitate seamless bulk SMS sending, address navigation issues, and enhance overall user experience.
Objectives & Goals
1. Design a user-friendly UI for BulkClix. 2. Simplify navigation and improve usability across all features. 3. Enhance user engagement and satisfaction by addressing pain points
DESIGN PROCESS
Identification of problem and
empathizing with users
1. Conducted user interviews and surveys to understand challenges. 2. Identified pain points like complex navigation and cumbersome forms.
RESEARCH
1. Analyzed competitors and identified best practices. 2. Benchmarked BulkClix against top platforms to highlight improvements.
ideation
1. Brainstormed solutions with stakeholders. 2. Developed a streamlined navigation structure.
SKETCHING & WIREFRAMING & DESIGNING
1. Created wireframes and high-fidelity prototypes in Figma. 2. Designed mobile and web versions for a consistent user experience.
USER PERSONA
Dara needs a tool that makes sending bulk SMS campaigns as easy and quick as possible, so I can focus on crafting the perfect message and analyzing results."
Frustration
1. Complex navigation and unclear statistics presentation. 2. Cumbersome SMS forms with too many questions. 3. Lack of SMS templates for quick message creation.
GOALS
1. Efficiently send bulk SMS campaigns. 2. Easily manage contacts and groups. 3. Quickly access reports and insights on SMS performance.
Usability Study
Round 1
1. Users found the navigation and dashboard easy to use. 2. Feedback highlighted the need for simplifying SMS forms. 3. Requests for a template feature for quick message creation.
Round 2
1. Simplified SMS forms received positive feedback for ease of use. 2. Introduction of SMS templates enhanced user experience. 3. Increased engagement with reports and insights features.
SOLUTIONS
Problem
Unclear statistics presentation.
SOLUTION
Redesigned the dashboard for intuitive navigation and clear presentation of campaign statistics and contact details.
Problem
Cumbersome SMS forms with too many questions.
SOLUTION
Simplified the forms by removing unnecessary fields, making the process quicker and more user-friendly.
Problem
Lack of SMS templates for quick message creation.
SOLUTION
Added an SMS Template feature, allowing users to create and save templates for faster message sending.
