Objectives & Goals
Design an app for TradeByKofi that enables users to quickly browse furniture, place orders, track orders, and have items delivered to their homes.
Role
UX Designer
Performed
- User Interface design - User Experience design - Interaction design - Information architecture - Rapid prototyping - User reserch
Delivered
- Site Maps - Questionaire - Wireframes - Design Systems - Interactive prototype
My Process
SKETCHING & WIREFRAMING & DESIGNING
TESTING
RESEARCH/BENCHMARKING
This step entails research on solutions to the given problem and with reference to what other companies do
ideation
Rattan Direct
- They have quality images to show products - Page sections are organised in a way that catches the user attention.The explore and the offers are shown to users in the first screen when the user opens the app for the first time - Search bar is in the first screen at the top - Offer reward during certain periods - Wide range of creative products
Partner & I Rattan Fabric
-Categories are shown at the top - The ongoing offers and sales are on the homepage - The search page has a filter for finding items - Wide range of products
User Persona
Senam
“Senam love furniture made with rattan and would love to have more collection of that”
Age:
35
LOCATION:
Accra, Ghana
EDUCATION:
Bachelors degree
OCCUPATION:
Nurse
Senam love furniture made with rattan and would love to have more collection of that
Bio
- Get a catalogue of furnitures to choose from - Order for a product that can be delivered to your home - Be able to track your order
Goals
Frustrations
- Doesn’t get variety of furniture. - She has a hard time ordering for a furniture
Motivations
Ease Price Speed Comfort Flexibility
Wireframes
LOW FIDELITY WIREFRAME
Early models did not allow for size customization; the item you chose will have its own size.
I created a feature that allows customers to enter their measurements or even choose to have a professional come to their home to record measure based on their home setting after doing usability tests to match a certain area of their home.
In addition to making the app compatible with assistive technologies, easy navigation was a crucial user demand that had to be addressed in the designs.
LOW FIDELITY PROTOTYPE
I produced a low-fidelity prototype using the finished set of digital wireframes.
I connected the main user flow between choosing a piece of furniture and ordering it so that the prototype could be used in a usability test.
Usability Study
I carried out two iterations of usability tests.
The first study's findings were used to inform the wireframes and mockups of the designs.
The second research showed which elements of the mockups needed to be improved through the usage of a high-fidelity prototype.
Round 1 Findings
1
Users want catalogues of furniture Users want more customization options to add measurements Users want to track orders
2
3
Round 2 Findings
1
The checkout process has too many unnecessary steps Users want an option for pickup
2
After the second usability test, I included a pickup option for customers who prefer to pick up their own things.
SPLASH SCREEN
HIGH FIDELITY PROTOTYPE The final high-fidelity prototype presented cleaner user flows for selecting a furniture and ordering. It also met user needs for tracking the order and delivering as well as other customization View the TradeByKofi’s high-fidelity prototype
