Objectives & Goals
Design an app for TradeByKofi that enables users to quickly browse furniture, place orders, track orders, and have items delivered to their homes.
Role
Product Designer
Performed
- Conducted research on brand identity, target audience, and competitors. - Designed wireframes and prototypes using Figma. - Developed website on Tilda platform.
Delivered
- Site Maps - Wireframes - Prototype - Designed and developed engaging website. - Implemented strategic lead generation features. - Conducted usability testing for optimal user experience.
My Process
Features Implementation
Usability Testing
Design and Prototyping
Created wireframes and high-fidelity prototypes using Figma to visualize the website layout and functionality for stakeholders review.
Development
Prestige Property
- Prestige Property effectively utilizes high-quality images and videos to showcase its luxury properties, enticing visitors with visually stunning representations of its offerings. - The website provides comprehensive details about each property, including specifications, features, empowering potential buyers with the information they need to make informed decisions. - Prestige Property's website boasts intuitive navigation, making it easy for users to explore different properties, refine their search criteria, and find relevant information quickly and efficiently.
Bloom Holding
- Bloom Holding's website features high-quality images and videos, captivating graphics, and modern layouts, creating an immersive and aesthetically pleasing browsing experience for visitors. - The website provides detailed listings for various properties, showcasing essential information such as property types, sizes, prices, and amenities, enabling potential buyers to easily explore available options and make informed decisions. - The website prioritizes user experience by ensuring seamless navigation, fast loading times, and intuitive interface design, enhancing usability and satisfaction for visitors browsing the site.
User Persona
Senam
“Senam love furniture made with rattan and would love to have more collection of that”
Age:
40
LOCATION:
United Kingdom
EDUCATION:
MSc in Business Admin
OCCUPATION:
Business Admin
Olivia is looking for a real estate that offers luxurious amenities and a seamless online experience for exploring property options.
Bio
- Find a luxury real estate property in Accra Labone. - Explore amenities and floor plans of potential properties. - Schedule a viewing.
Goals
Frustrations
- Limited availability of detailed property information online. - Difficulty in navigating outdated or poorly designed websites.
Motivations
Luxury Prestige Comfort Elegance Exclusivity
Wireframes
LOW FIDELITY WIREFRAME
Early models did not allow for size customization; the item you chose will have its own size.
I created a feature that allows customers to enter their measurements or even choose to have a professional come to their home to record measure based on their home setting after doing usability tests to match a certain area of their home.
In addition to making the app compatible with assistive technologies, easy navigation was a crucial user demand that had to be addressed in the designs.
LOW FIDELITY PROTOTYPE
I produced a low-fidelity prototype using the finished set of digital wireframes.
I connected the main user flow between choosing a piece of furniture and ordering it so that the prototype could be used in a usability test.
Usability Study
I carried out two iterations of usability tests.
The first study's findings were used to inform the wireframes and mockups of the designs.
The second research showed which elements of the mockups needed to be improved through the usage of a high-fidelity prototype.
Round 1 Findings
1
Users found the website layout and navigation intuitive and easy to use. Positive feedback on the visual appeal and clarity of property amenities. User requested for a page to view property floor plans
2
3
Round 2 Findings
1
Addition of the download brochure button for accessing property information. Enhanced engagement observed with increased interaction with floor plans and amenity details.
2
SPLASH SCREEN
